Telstra doesn't get it, will never get it, and why telecommunications in Australia is the way it is
Telstra responded with maturity, foresight and articulate business diplomacy last week when prompted about their strategy for the Apple iPhone; "Stick to your knitting".
Will Jobs personally have to come to Australia and negotiate with carriers as he did with others in the States?
With continued acumen and foresight, Telstra executives reason, "They did an exclusive with Cingular and they talked about a global rollout - well, Cingular is not a global company...". Well, erm... duh!
Like any gadget freak, I like shiny things and this year, none is more shiny that the new Apple iPhone. Eaves will probably have a rant about how clever Apple are at marketing ice to eskimo's (and possible mention that it's only suitable for graphic designers with perfect hair and special needs).
I drafted this post about a week or so ago and fortunately the passing of time has shown that no-one with a clear head and rational mind has bothered nibbling at Telstra's bait. It's a shame, but there will be no escaping the hysteria associated with the release of this product in Australia. Hopefully in a few months time when the product is actually in use in the American market clearer heads will prevail there too and we can get an idea of how well Apple can bring a first-release hardware (and software) product to a new market.
Rumour has it that the exclusivity contract with Cingular is only two weeks. Two weeks! Sorry, but this doesn't pass the sniff-test.
Anyone think I'm being unreasonably harsh on Telstra though? Does this kind of response from them seem kinda... anti-competitive? What the fuck do they care anyway? More people (or has mobile uptake in Australia reached critical mass...) using mobile bandwidth more often? All Telstra has to do is provide the damn service!
So quit bitchin' and stick to your knitting.